If you caught the Super Bowl this year (more specifically for the purpose of this post, the commercials) then you may have seen GoDaddy’s ads. All opinions aside, let’s focus on what GoDaddy was actually pushing – .CO top level domains. .CO domains became publicly available last year but have only recently taken off as a hot commodity in the domain world. This got me thinking about some domain basics to consider when selecting a name of your own.
It’s no secret that .COM domains are in high demand, and by that nature, quality .COM domains are hard to come by these days (unless you’re willing to pay the price). This is in part why .CO domains seem to be a good transition.
As you know, there have been numerous options for Top Level Domains (TLD) in the past: .COM, .ORG, .INFO however, .CO seems to have a different value. Similar to .COM domains, they‘re easy to remember and serve as a nice abbreviation in the form of .CO=Company, .CO=Corporation, .CO=Commerce. For these reasons, a number of countries already utilize this TLD, such as the UK (.co.uk).
With the internet “Gold Rush” of sorts taking place, it seems everyone is out to get the best .CO domains available. So, here are some things to consider when deciding on your new domain name (which applies to all TLD, not just .CO).
First, short is best. Not only is it easier to type but it’s also easier to market on print pieces which ultimately leads to more site visitors. Short domains that are meaningful are hard to come by so be prepared to associate a short domain with some dollar signs.
Secondly, choose a domain that is easy to type. Avoid using the same letter in a row as it leads to typing mistakes. Typical dashes are not as valuable either because it’s harder to type or users forget the dash (at times taking them to a competitors’ website).
Finally, protect your domain and your brand. You should always consider reserving your website address for all Top Level Domains if available. For instance, if you had the domain MyWebsite.com, highly consider MyWebsite.net, MyWebsite.org, MyWebsite.info, and from the beginning of this post, MyWebsite.co. It is worth the cost of the domains to protect your company and brand. It’s also smart to consider registering mistyped domains that redirect users to the correct address. Remember, your goal is to get as many visitors as possible and taking that extra step is just one more way of increasing traffic to your site!
These are just the basics and common knowledge to some but even big name corporations have had lapses when it comes to domains – don’t fall into the same trap!
Happy domain hunting!