It’s that time of the year. The time when we take a moment to extend well-wishes to our friends, family, colleagues and acquaintances to let them know that they are important to us.

The postal service expects to handle about 16.5 billion cards, letters and packages between Thanksgiving and the end of the year. However, the USA Today estimates that one billion fewer holiday cards will be sent in the mail this year in favor of the popular e-cards, distributed via email or an online service. 

We’ve created all kinds of holiday greetings on behalf of our clients and our firm. Here’s a digital card we created last year for our client, Wirtz Beverage Group. And, below you will see how our firm spread holiday cheer to clients and friends this year.

Whether you’re a fan of traditional cards or e-cards, we can all agree that there’s something special about receiving a holiday greeting. So, from all of us at Res Publica Group and 36i – happy holidays and best wishes for a safe and happy New Year. 

To strengthen its relationship with advertisers, today Twitter joined the ranks of its social media siblings – Facebook and Google – by launching brand pages. We recently wrote about Google+ extending its functionality for brand and business pages in this post.

So, what are Twitter brand pages and how can you use them as part of a greater marketing strategy?

Brand pages have a few key elements:

1.  Design: Pages can now be customized with large header images. Advertisers can use this to prominently display logos, taglines and product shots.  Brands can also choose a tweet to keep at the top of their time line. Customize your “top tweet” by embedding a photo from Flickr or a YouTube video.

2.       Interaction:  Brand’s @ replies and mentions are now separated from its feed. That means companies can respond to users without “diluting” it’s messaging.

Already, top organizations like American Express, Coca-Cola, McDonald’s, Nike and Paramount Pictures have signed up.  Learn how these organizations are using Twitter brand pages to add to their marketing strategies, here.

According to Twitter insiders, the move is just one part of a more comprehensive redesign strategy. Stayed tuned, we know we will.