A new study examined the CTR (click through rate) for links posted to the news feed by Facebook Pages. The study, performed by analytics provider EdgeRank Checker, found on average links posted by Facebook Pages receive 1 click per 1,000 fans.
Ultimately, these figures give marketers and communication specialists an idea of how many Facebook fans they’ll need to drive significant traffic to external websites.
Other interesting findings from the study include:
- · Most major brands have 100,000 fans.
- · Posts on Wednesday receive the most clicks and shares, while posts on Fridays receive the fewest.
- · Links posted by Pages have nearly three times the CTR of Facebook ads.
Facebook Pages can be a useful marketing channel and an important component of your online strategy. To find link click metrics of your Facebook Page, click the Insights button on the left side of your Page.
Click here to see just one of the Fan Pages executed by Res Publica Group and 36i.
Data based on 84,000 link posts by more than 5,500 Facebook Pages in October.