From July 1, 2011 – August 31, 2011 the U.S. Postal Service will be giving a 3% discount on first class presort and standard postage rates for pieces containing a QR/mobile barcode. The promotion is designed to increase the value of Direct Mail and build awareness around integrating mobile technology into communications.

QR codes provide a connection between print and the digital world; when scanned, mobile barcodes can instantly direct users to a web page or display.

At Res Publica Group and 36i, we use QR codes to enhance clients’ marketing and communication efforts. Below is a sample of our latest work using the mobile technology on a client’s Direct Mail piece.

More information on this promotion is available here.

Have you been thinking about integrating mobile technology into your communication materials? Why not start now. We can help!