When it comes to technology and communication - we're always asking ourselves, "What's next?" That is why we launched our interactive web division 36i to further our clients' communication needs. It is also why we updated our business cards to feature QR codes.

Why? Access.

QR codes, or Quick Response codes, present the opportunity to offer more than just your name, telephone number, and email address. When the QR code on the business card of a Res Publica Group or 36i employee is scanned, the user is directed to that person's bio, including their LinkedIn and Twitter accounts.

We want you to know more about us.

A study conducted June 2011 revealed that 14 million mobile users in the U.S. have scanned a QR code on their mobile device. It shows that people want access to information immediately.

At Res Publica Group and 36i, we use QR codes to enhance clients' marketing and communication efforts. Given the popularity of SmartPhones and Droids, we see this as a trend that will likely stick around.