Now that turkey day is over, it’s time to roll out the holiday spirit. Oftentimes, advertisements get us excited for the season and we think the ads below are some of this year’s best. Watch and enjoy, because we can’t think of a better way to spread some cheer.
1. Cartier, Winter Tale
Agency: Marcel Worldwide
Though Cartier’s spring 2012 L’Odyssée de Cartier left some consumers scratching their heads, the company’s 2012 holiday campaign is simply beautiful. Its animation of a tiny jaguar climbing through the snowy branches of a Christmas tree amid a variety of glittering Cartier gems is dreamlike, and we think, makes it a must-see.
2. John Lewis, The Journey
Agency: Adam & Eve DDB
UK retailer John Lewis released its 2012 holiday commercial, and if you thought The Notebook was romantic, just wait until you see this. Following in the footsteps of the company’s widely praised 2011 ad, The Journey tells the tale of a snowman on an epic journey to get a new scarf and gloves for his snowy sweetheart. This one stirs up warm and fuzzy holiday feelings.
3. NBA, BIG Color
Agency: Goodby Silverstein & Partners
Some ads conjure warm feelings of nostalgia and this commercial does just that by adding a modern twist to a holiday classic. This NBA spot features basketball greats Dwyane Wade, Carmelo Anthony, Dwight Howard, Russell Westbrook and Joe Johnson. The bouncing balls may seem random at first, but you’ll quickly recognize a familiar tune.
4. Gap, Love Comes in Every Shade
Agency: Ogilvy & Mather
Gap commercials are always cheery and bright, and this year’s holiday ad is no exception. Gap's 2012 print and commercial ads feature celebrities, such as rapper Nas and his father blues musician Olu Dara, actress Aubrey Plaza and musician Greg Rogove, to name a few. The various ads exemplify the different kinds of love, from father and son to soul mates.
5. Morrisons, For Your Christmas
Agency: DLKW Lowe
The holidays are a time of love and joy; however, if you’re the one preparing the parties and feasts, it can also be stressful. Morrisons’ 2012 ad empathizes with a frustrated woman prepping for the holidays. She lists the things she has to do, from inviting guests to dinner and helping her son in the Christmas pageant, to preparing the turkey. The combination of light-hearted humor and an optimistic ending makes this one of the best holiday ads of the year.