On your TV, the El, your Facebook feed, even the Wabash Ave. bridge – it seems everywhere you turn there’s an advertisement vying for your attention. In fact, it’s been said that the average American is exposed to as many as 3,000 ads each day.

Finding new and innovative marketing tactics can be challenging. To capture the attention of stakeholder audiences, marketers know they must be original and strategic. Take for example Plan UK, a not-for-profit organization that helps children in third-world countries. A first-of-its-kind, the company is currently trialing new outdoor digital ads that use high-definition cameras to determine the sex of its viewer before displaying a gender-specific ad.

The built-in system is 90 percent accurate in identifying its male and female onlookers. As a female passerby, you will see a 40-second spot promoting female education in developing countries. Males, however, are taken to the Plan UK website to convey how it feels “to have basic choices taken away.” The campaign runs for two weeks in the hopes of raising $40,000 in donations.

What do you think of gender-controlled advertising? Is it smart? Here to stay? What other ways will technology impact the marketing world? We know we’ll be watching. 

The Super Bowl has become a TV viewing event that draws audiences to the commercials as much as the game. In fact, 16 percent of viewers say they pay more attention to the ads than the game itself.

Each year, advertisers clamor for seconds in the highly sought-after timeslot, some even forking over as much as $3.5 million. That’s quite the investment.

To help bolster ROI, marketers used social media to further conversations online and engage audiences. Building on the metadata trend, this year, 1 in 5 commercials featured a hashtag and viewers were encouraged to vote for their favorite ads by hashtag on Twitter. In the end, it was Samsung that received the most votes, trailed closely by H&M, M&M and Kia.

Which Super Bowl commercial was your favorite? Here are just a few from Volkswagon, Career Builder, Go Daddy, E* Trade, Audi, Dannon and Cars.com. Leave your comments or a link to your favorite commercial below. 

It’s hard to believe that Facebook has only been around for eight years. However, last Wednesday the Harvard-dorm-room-start-up filed preliminary paperwork for its hugely anticipated IPO. An IPO, or initial public offering, is the first sale of stock by a private company to the public. The company plans to release its shares in May.

By the time of the sale, The New York Times says the internet giant could be worth as much as $100 billion. That’s excluding the $5 billion in capital the IPO sale is expected to generate. That means, if successful, Facebook will hold the record for the largest internet IPO.

Without question, the most interesting part of this deal is the staggering figures revealed in Facebook’s SEC filings. Figures, the company has kept virtually secret until now, such as:

·        Facebook currently reports an active user base of 845 million. In September, that number was estimated at 800 million users.

·         Every day, Facebook users upload more than 250 million photos and contribute more than 2.5 billion ‘Likes’ and comments.

·         Currently, the company estimates that there are 100 billion Facebook friendships on its site.

·         And in 2011, Facebook earned a whopping $1 billion on $3.7 billion in sales.

We can't help but wonder, do the numbers revealed in Facebook’s SEC filings surprise you? Is going public the right move for the company? And, when the shares do become available, will you be buying stock? 

“What is that actor's name again? You know, the one from that movie?” More often than not, our response is, "I’ll Google it."

Today, we can find the answer to almost any question with only a few keystrokes. But, is this expediency helping or hurting us? A new study out of Columbia argues that, in the long-run, it may actually be a disabling convenience. 

According to the neuroscientist-led study, the world’s largest search engine has transformed the way we remember information – because we don’t. After four experiments testing participants’ memory of searchable information, the study found that we remember where to search for information but have forgotten the information itself.

“People actively do not make the effort to remember when they think they can look up information later,” the study’s authors write.

So how dependent on the internet are we really? The study went so far as to compare losing a SmartPhone and hence, our ability to easily access the internet, to the experience of losing a friend.

Do you suffer from the “Google effect?” Leave your comments below.

The Internet: an invention that has undoubtedly changed history. We rely on the internet every day. We use it to make a dinner reservation, get directions, shop, interact with friends. But what if it just disappeared overnight? How would you get by without Google, YouTube, Facebook, or Wikipedia?

As users began logging on to their favorite websites Wednesday morning, they were greeted by censored, blacked out and, in some cases, shut down domains with anti-SOPA messages, as January 18 marked the largest online protest in history.

In case you have been living under a rock or you are one of the last remaining holdouts, you have undoubtedly heard of the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) recently introduced in Washington. SOPA and PIPA were introduced to the House and Senate in an attempt to curb the download of pirated movies and music. It would allow the movie and music industries to send Internet Service Providers (ISP's) and search engine demands to deny access to any site found to be sharing copyrighted information. If one person uploaded the new Lady Gaga video on YouTube to share with friends, the entire YouTube website could shut down. 

Thousands of websites participated in the blackout with messages similar to the one found on the English Wikipedia home page that read: "Imagine a World Without Free Knowledge.”

Even the President of the United States is opposed to the current legislation.

The Internet masses made their voices heard as Twitter aggregated more than 2.4 million tweets about SOPA in one day. It's obvious this will not be an easy issue to settle as Hollywood prepares to go to battle against Silicon Valley. But, with tech giants Google, Facebook, Wikipedia, and others prepared to take a stand, this could truly be the battle of the century.

Where do you stand on the issue? Post your feedback in the comments section below.

In last week’s post we discussed how social media is finding its way into every part of our lives. Facebook is predicted to reach 1 billion users by August of this year while Twitter and Google+ are gaining in popularity around the world.

Despite its global acclimation, the London Organizing Committee recently announced a limited social media ban for its 2012 Olympic Games. London volunteers from its 70,000 person volunteer crew, Games Makers, will be prohibited from posting roles, locations or details about the athletes and other events online during the Games’ July 27-August 12 run.

“We understand that many of our Games Makers will want to use social media to share their exciting experiences at London 2012 with their friends and family,” a spokesman told Reuters. “As is standard in most organizations, we have provided some practical guidelines to give basic advice on interacting in a social media environment with the aim of protecting the interests of our workforce and operation.”

Athletes will still be permitted to tweet or post Facebook updates. 

In this day and age, snapping a quick photo and uploading it to Facebook is common practice. Now, volunteers will have to exercise social media restraint. Many people are criticizing the committee for the decision, stating that volunteers could provide one-of-a-kind accounts of the famed event.

Will this restriction set the precedent? Flash back to the 2008 Beijing Games. While social media was certainly on the rise, no policy was put into place as Twitter, Facebook and other social media sites are banned in China.

Do you think the social media ban will limit the public’s discussion of the 2012 London Olympics? Did the London Olympic Committee make the right decision? Leave your comments below. 

There’s no question about it, social media is here to stay. From raising money for disaster-stricken countries to being a forum for celebrity gossip, there is no space social media has yet to invade – including the 2012 presidential campaign.

An early adopter, Barack Obama set a precedent in 2008 for effectively using social media to engage constituents and build support. Now, social media giants Twitter and Google, are jumping on the political bandwagon. 

Just in time for the Iowa caucus, Google launched a hub for the 2012 election that tracks the popularity of presidential candidates using search trends, mentions in Google News and YouTube views. Google.com/Elections organizes candidate information in a centralized dashboard and gives users the chance to weigh in on the candidates and the issues.

“We're launching an election hub where citizens can study, watch, discuss, learn about, participate in and perhaps even make an impact on the digital campaign trail as it blazes forward to Tuesday, November 6, 2012 and the election of the next President of the United States,” a Google spokesperson wrote in a statement.

Launching the same day and using Twitter as its aggregating platform, The Washington Post unveiled a new Twitter application, @MentionMachine. Like Google, the app monitors candidate’s mentions in the media and across the web revealing which candidates are being talked about most and where and displaying the most popular stories and tweets. The app is anticipated to be a good indicator of public sentiment amongst candidates.

Cory Haik, executive producer for news innovation and strategic projects for The Washington Post, says the app has the potential to be “an early indicator well ahead of polls or other traditional campaign measures.”

Only time will tell whether the new Google and Twitter data crunchers will influence election outcomes but, you can bet we will be watching. Will you look to these platforms for up-to-the-minute information on the candidates? Leave your comments below.