Last week, Facebook standardized its Timeline platform for Brand Pages.  The new Timeline layout premiered last fall for profile users marking the social network’s most drastic layout change.

While the change to the Timeline format may have caught some online traditionalists off guard, as PR and marketing professionals, we think there are advantages to the new display.

The Timeline Brand Page has opportunities for businesses to engage visitors. For example, the layout offers a "cover photo" display at the top of the page which functions as a billboard for the brand.  Additionally, Brand Pages have the advantage of pinning the most important content so it appears first on its Timeline.

But what social media managers may find most useful from all of the new features is the Timeline’s archival function which chronicles the brand’s history into a compelling story. Companies like Coca-Cola, Starbucks, and McDonald's are using this feature to create a more personal experience between its brand and consumers.

What do you think about the layout of the Facebook Timeline? Is it good for brands?

It’s hard to believe that Facebook has only been around for eight years. However, last Wednesday the Harvard-dorm-room-start-up filed preliminary paperwork for its hugely anticipated IPO. An IPO, or initial public offering, is the first sale of stock by a private company to the public. The company plans to release its shares in May.

By the time of the sale, The New York Times says the internet giant could be worth as much as $100 billion. That’s excluding the $5 billion in capital the IPO sale is expected to generate. That means, if successful, Facebook will hold the record for the largest internet IPO.

Without question, the most interesting part of this deal is the staggering figures revealed in Facebook’s SEC filings. Figures, the company has kept virtually secret until now, such as:

·        Facebook currently reports an active user base of 845 million. In September, that number was estimated at 800 million users.

·         Every day, Facebook users upload more than 250 million photos and contribute more than 2.5 billion ‘Likes’ and comments.

·         Currently, the company estimates that there are 100 billion Facebook friendships on its site.

·         And in 2011, Facebook earned a whopping $1 billion on $3.7 billion in sales.

We can't help but wonder, do the numbers revealed in Facebook’s SEC filings surprise you? Is going public the right move for the company? And, when the shares do become available, will you be buying stock? 

The Internet: an invention that has undoubtedly changed history. We rely on the internet every day. We use it to make a dinner reservation, get directions, shop, interact with friends. But what if it just disappeared overnight? How would you get by without Google, YouTube, Facebook, or Wikipedia?

As users began logging on to their favorite websites Wednesday morning, they were greeted by censored, blacked out and, in some cases, shut down domains with anti-SOPA messages, as January 18 marked the largest online protest in history.

In case you have been living under a rock or you are one of the last remaining holdouts, you have undoubtedly heard of the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) recently introduced in Washington. SOPA and PIPA were introduced to the House and Senate in an attempt to curb the download of pirated movies and music. It would allow the movie and music industries to send Internet Service Providers (ISP's) and search engine demands to deny access to any site found to be sharing copyrighted information. If one person uploaded the new Lady Gaga video on YouTube to share with friends, the entire YouTube website could shut down. 

Thousands of websites participated in the blackout with messages similar to the one found on the English Wikipedia home page that read: "Imagine a World Without Free Knowledge.”

Even the President of the United States is opposed to the current legislation.

The Internet masses made their voices heard as Twitter aggregated more than 2.4 million tweets about SOPA in one day. It's obvious this will not be an easy issue to settle as Hollywood prepares to go to battle against Silicon Valley. But, with tech giants Google, Facebook, Wikipedia, and others prepared to take a stand, this could truly be the battle of the century.

Where do you stand on the issue? Post your feedback in the comments section below.

In last week’s post we discussed how social media is finding its way into every part of our lives. Facebook is predicted to reach 1 billion users by August of this year while Twitter and Google+ are gaining in popularity around the world.

Despite its global acclimation, the London Organizing Committee recently announced a limited social media ban for its 2012 Olympic Games. London volunteers from its 70,000 person volunteer crew, Games Makers, will be prohibited from posting roles, locations or details about the athletes and other events online during the Games’ July 27-August 12 run.

“We understand that many of our Games Makers will want to use social media to share their exciting experiences at London 2012 with their friends and family,” a spokesman told Reuters. “As is standard in most organizations, we have provided some practical guidelines to give basic advice on interacting in a social media environment with the aim of protecting the interests of our workforce and operation.”

Athletes will still be permitted to tweet or post Facebook updates. 

In this day and age, snapping a quick photo and uploading it to Facebook is common practice. Now, volunteers will have to exercise social media restraint. Many people are criticizing the committee for the decision, stating that volunteers could provide one-of-a-kind accounts of the famed event.

Will this restriction set the precedent? Flash back to the 2008 Beijing Games. While social media was certainly on the rise, no policy was put into place as Twitter, Facebook and other social media sites are banned in China.

Do you think the social media ban will limit the public’s discussion of the 2012 London Olympics? Did the London Olympic Committee make the right decision? Leave your comments below.