This week, Google+ extended its functionality for brand and business pages. Google+ is a social network operated by Google with integrations across a number of Google products. Its new Google+ pages are Google’s answer to Facebook Fan pages. Users are able to opt in to “Circles” to receive updates. An early adopter, Mayor Emanuel’s office is already on board. Check out its Google+ page.

So, is it worth it to add a Google+ page to your plethora of social media platforms? The Huffington Post says yes.

"If Google reaches one billion unique visitors per month, the thinking goes, Google+ will also cast a wide net. Add to that the possibilities through YouTube, Maps, and Google's other services and tools."

Other Google+ functionalities include live video "Hangout" sessions and discussions. Keep in mind that Google+ pages do not allow for contests or promotions. So don't ditch those Twitter handles or Facebook pages just yet.

Ultimately, Google+ is a work in progress and its influence is yet to be seen. However, it's worth it to note that Google+ already has 40 million users, compared of course to Facebook's 800 million-plus.

Learn more about Google+ here.

Learn how to create a Google+ page in 5 easy steps.